Selling (or Buying) Your Largest Asset — A Strategic Guide to Success
by Ty Franke, HomeTeam.Expert
Whether you’ve sold or bought a house recently, years ago, or never, I want you to be confident in my ability to handle the sale or purchase of your largest asset — and — I want you to know what sets me apart from other agents. This is my strategy for results on your terms, when it’s time to move in the ever-changing real estate landscape.
1) A great real estate business is based on quality, not quantity of clients and closings.
I accept new clients knowing I can confidently devote the time and attention needed to get the house sold on the best terms. Agents overloaded with clients in the pursuit of income hurt their clients’ chances of success.
2) Getting the best outcome when selling (or buying) your largest asset means hiring a professional.
Selling a house with a professional statistically yields 10% – 26% higher proceeds than selling “by owner” — agent compensation is well below 10% — do the math.
3) This website is my knowledge base.
My expertise is on display — my web resources include my bio, my process, how-to’s, advice, and other resources to help you learn, buy, sell, and enjoy finding your best home. How many other agents provide this?
4) What I charge, and how real estate agents get paid.
Commission is always negotiable, and these seven factors contribute most to what you pay a real estate agent.
· What level of service is needed to sell the house on the best terms for you?
Do you only need a listing and a sign in the yard to achieve your goal? Does the home need paid marketing, open houses, personal outreach to my network, drone footage, or other special considerations? Is this a luxury home? Is there acreage? What is your timeline?
· Is the house move-in ready or does it need work?
A well-maintained house can often be sold more quickly for top dollar, reducing costs. If the house “needs work” then you can be susceptible to poor inspection results and numerous other pitfalls. Understand that today the buyer mindset is largely shaped by HGTV, and they want “nice” homes.
· How quickly do I expect the house to sell in the current market?
Will the house require a special type of buyer, for example, someone who wants 15 acres of land to take care of? Does it have stylistic attributes, needed updates, or deferred maintenance that will result in a constricted buyer pool? What is the current “average days on market” figure for similar homes? Some houses simply take more time and marketing resources to sell, which can increase costs.
· How desirable is the location?
A house in a “hot” location can help bring down the cost to sell it due to high demand for the area.
· How does market value impact the costs of selling a home?
Higher value houses can require a lower percentage of commission paid than lower value houses. Take a $200,000 house and a $600,000 house. Although quite different, the cost to sell each house can be remarkably similar. The higher value house may well pay less of a percentage in commission to cover the costs to sell than the lower value house. Hence the variable commission described below.
· Should sellers offer compensation to buyer agents?
Yes they should. A compensation offer to buyer agents increases showings and fosters competition. Buyer agents are working hard to help get your house to closing, and they deserve to be compensated.
· What should sellers expect to pay to achieve the best outcome?
My listing agent compensation is 1% – 3.5% of the sale price. Agents bringing a buyer to the table will typically ask for 1.5% – 2.5% of the sale price, for a total cost of 2.5% – 6%.
When it comes to hiring a professional to sell your largest asset, you have a choice — let’s sell on your terms using my expertise to achieve the results you deserve!
– Ty Franke
Looking to sell? Click here to learn more about my process and how to ensure your property sells quickly and nets you the most money possible.
Looking to buy? Click here to learn how we will find your dream home and get it without overpaying.
I look forward to learning more about your needs and goals!
